Our Coaching Approach
Our Coaching Approach
Artisan coaches have one goal: Sustainability.
We help organizations, teams, and individuals help themselves.
Artisan Agility believes strongly in INSPIRED TEAMS and PASSIONATE LEADERS. Our coaches:
- Assess what’s currently happening by talking with team members, leaders, and managers;
- Observe how teams and individuals work together;
- Understand how processes and tools are used to support the work.
Then, we begin the work to offer the best approach to help everyone continue their growth and achieve their goals. Our founder, Jim Schiel, has always said that the primary job of a manager or leader is to remove themselves from the critical workflow. We believe coaches play the same kind of role — assess, observe, support, and coach with the goal of making the individual, team, and organization self-sustaining.

Our 3 Types of Coaching
Organizational Coaching
Team Coaching
Individual Coaching
Testimonials
Here’s what some of our clients had to say about us:
“I took a Scrum Master course and was completely impressed. Agile and Scrum are concepts that do not exist in a vacuum. Without real business contexts, and especially real software development experience, Agile doesn’t mean much. It was Jim’s ability to teach the material with his finger always on best practices that made the class a home run.”
“I recently took the Certified ScrumMaster class. Not only did our instructor thoroughly understand the course material and knows how to teach it well but he also has many real-world examples to further enhance one’s learning. I really enjoyed the class and learned a lot!”
“CSM training with Artisan was the best training that I have ever taken. The class was lively and interactive. They covered Agile fundamentals and material relevant to the CSM exam. They were not hesitant to take questions and had lots of examples from real world experience. I passed the CSM exam with an almost perfect score without help from any other sources.”
“I had the pleasure of attending a 2-day seminar on Agile and it was fantastic. If you are looking to improve your understanding of Agile from someone who has done it (not just someone who read it) for years, Artisan is the one. I have attended many other seminars but none as plain and simple. Most coaches add an unnatural aura to Agile as if it were some mystic and ancient magic. Artisan presents these concepts in a dispassionate yet highly precise manner.”
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Recent Blog Posts
How Scrum Masters Can Make Team Values Real
The Scrum framework has five values: commitment, courage, focus, openness, and respect -- but, like many organizational values, Scrum values are frequently written off as an interesting side note in the executive summary of Scrum, but are rarely understood or properly used. In my nearly 20 years of coaching teams and organizations, most failures
The 4 Keys to Making Agile Development Work for Your Company
Making agile development work for your company can seem daunting, but if you focus on the four keys of focus, quality, effectiveness, and continuous learning, you'll be well on your way to success. In this blog post, we'll explore what each of these keys means for your business and how you can implement them.
What is a Sprint Demo? #AskArtisan
What's a Sprint Demo? It's typically a sure sign that your organization has no idea how to do a Sprint Review! I'll explain in this edition of #AskArtisan.
Do Scrum Team Members have to be Full Time? #AskArtisan
Scrum Team members CAN be part-time, but this week’s #AskArtisan video shares insight on helping them maximize their time, and pitfalls to look out for.